Ariika Capital – Privacy Policy

1. Introduction

1.1 Ariika Capital (“Ariika Capital”, “we”, “our”, or “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, transfer, and disclose personal data when you access or use our website www.ariikacapital.in (“Platform”) and the related advisory, consulting, financial, and investment banking services we offer (“Services”).

1.2 Please read this Privacy Policy together with our Terms of Use. By accessing or using our Platform or Services, you agree to the terms of this Privacy Policy.

1.3 In this Privacy Policy, “you”, “your”, or “User” refers to any individual who accesses or uses the Platform or Services, whether personally or on behalf of an organisation.

1.4 If there is a conflict between this Privacy Policy and any specific agreement you may enter into with us, the terms of that specific agreement shall prevail.

1.5 We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data and any changes we may make.

2. Definitions

• (a) **Person** includes individuals and other categories as recognized under applicable Indian laws.
• (b) **Personal Data** means any information relating to an identifiable individual.
• (c) **Data Fiduciary** refers to the entity (in this case, Ariika Capital) that determines the purpose and means of processing personal data.
• (d) **Data Principal** refers to the individual to whom the personal data relates.

3. Your Consent

3.1 By submitting your Personal Data or by accessing or using the Platform or Services, you consent to the collection, use, storage, processing, and disclosure of your Personal Data under this Privacy Policy.

3.2 Certain data is necessary to deliver our Services. If you do not provide such data, we may be unable to offer or continue our Services to you.

4. Data We Collect and How We Use It

4.1 We collect Personal Data strictly for purposes related to providing our advisory and investment banking Services.

4.2 Categories of Personal Data include:

• **Identity & KYC Data:** Name, identity verification documents (PAN, Aadhaar, passport, etc.), company details and designation where relevant.
• **Contact Data:** Email address, phone number.
• **Technical Data:** IP address, browser type, device information, location data, operating system, etc.
• **Usage Data:** Interaction data related to use of the Platform.
• **Marketing & Communication Data:** Preferences regarding newsletters, updates, and communication.

4.3 We collect and process only what is necessary to serve you effectively.

4.4 Aggregated or anonymised data that does not personally identify you may be used for analytics, insights, and business improvement.

4.5 Your Personal Data may be used for purposes including:

• Registering you as a user
• Providing, managing, and improving our Services
• Communicating regarding transactions, updates, or advisory matters
• Internal analytics, research, and process enhancements
• Regulatory or legal compliance
• Customer support
• Risk assessment and due diligence
• Enforcement of contractual or legal obligations
• Any other lawful purpose relevant to our Services

5. How We Collect Personal Data

5.1 We collect Personal Data through:

• a. **Direct Interaction:** Information you voluntarily provide when contacting us, submitting forms, engaging in advisory processes, or communicating with us.
• b. **Automated Collection:** Data collected through cookies, tracking tools, logs, and similar technologies.
• c. **Third-Party Sources:** Verification agencies, compliance partners, publicly available sources, or business partners.

5.2 We are not responsible for any Personal Data you make publicly available through comments, social media, or public forums.

6. Disclosure, Transfer & Retention of Personal Data

6.1 We may share Personal Data with:

• Internal partners or affiliates
• Service providers assisting in IT, compliance, verification, analytics, or communication
• Professional advisors (lawyers, auditors, consultants)
• Regulatory authorities, as required by law
• Entities involved in business restructuring in the future (if applicable)

6.2 **Data Retention:** We retain Personal Data only for as long as necessary for business or legal purposes.

6.3 **Data Destruction:** After retention periods expire, data is securely deleted or anonymised.

6.4 **Data Storage:** All data is stored on servers located within India in compliance with applicable laws.

7. Data Security

We implement appropriate technical and organisational measures to protect Personal Data, in compliance with:

• Information Technology Act, 2000
• IT (Reasonable Security Practices and Procedures) Rules, 2011
• Digital Personal Data Protection Act, 2023

8. Your Legal Rights

You may exercise the following rights, subject to applicable law:

• Right to Access your Personal Data
• Right to Correction of inaccurate Personal Data
• Right to Erasure (subject to legal constraints)
• Right to Deny or Withdraw Consent
• Right to Know Recipients of your shared data
• Right to Nominate a person to exercise your rights in case of incapacity or death

To exercise these rights, contact our Grievance Officer.

9. Cookies

We use cookies to:

• Enhance user experience
• Analyse usage patterns
• Provide customised content

Users may disable cookies in browser settings, but certain site features may not function properly.

10. Third-Party Links

Our Platform may include links to third-party websites. We are not responsible for their privacy practices. Please review their policies before sharing any Personal Data.

11. Changes to This Privacy Policy

Ariika Capital may update this Privacy Policy at any time. Updated versions will be posted on the Platform and become effective immediately unless stated otherwise. Your continued use of the Platform constitutes acceptance of the updated Privacy Policy.